The Trust Home Loan (THL) blog is designed to provide learning, app knowledge, and general updates for mortgage loan officers.
The Lead Lottery only exists because someone built it. And just like any system, it can be replaced by something better. Mortgage Matchmaking is what happens when you stop asking "how do we generate more leads?" and start asking "how do we make introductions that actually work?"
Mortgage Matchmaking is what happens when you rebuild the model from the ground up, starting with a different question. Not "how do we generate more leads?" but "how do we connect borrowers with the right loan officer for them?"
Trusted introductions are what mortgage loan officers actually need. Not more volume. Not faster delivery. Just real opportunities to have real conversations with people who want to hear from them. Whereas the lead generation industry is designed to solve for how much they can make on each lead.
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